Marketing Automation – How GetResponse is Changing the Game

Marketing automation is something we hear about all the time, but all too often we find such solutions are extremely confusing, too expensive or just way too complex to implement into our existing businesses. At the same time, many of us are using multiple networks and platforms to perform different content creation and marketing tasks. Just take a look at all of the different components bloggers, site owners and content creators deal with on a daily basis.

  • WordPress – Content creation and management platform.
  • List Hosting – Where all of your email subscribers are stored.
  • Subscription Forms – Tools and services to increase email signups.
  • Tracking Tools – Google Analytics and other 3rd party tools.
  • Affiliate Networks / CMS – Multiple platforms to track ROI.

While all of these solutions are great in their own way, it would be great to have the option to integrate many of these features into one single platform or solution. We’ve actually seen this come together with a few different platforms over the past year or two, but again — they are either too expensive or confusing for most people to deal with.

For most individual bloggers and online marketers, building up your monthly costs can quickly kill any profits you have coming in. With list hosting services costing above $149 a month for lists of 10,000 or more and tracking solutions usually costing at least $69-$149 a month, you are already looking at roughly $300 a month in costs. Throw in an advanced tracking solution and web hosting of your own and you could easily be into the $500+ range, simply for tracking and managing your site and business.

GetResponse, a veteran in the email marketing field, is the latest company to throw their name into this mix and when releasing their new marketing automation solution, costs were definitely a high consideration of theirs. Even when looking at their basic list hosting rates, they are quite competitive in comparison to other names out there.

To quickly show what’s possible through the use of GetResponse’s new marketing automation platform, I highly recommend you check out the short video below.

As you can see from the short video above, there are a lot of great components within this one solution. Now let’s take a look at three of the best features you can start using within your own marketing and outreach.

Features within GetResponse Marketing Automation

As mentioned earlier, as entrepreneurs and small businesses, we deal with a lot of moving parts. The more control we have and the fewer different platforms and solutions we have to deal with… the better ROI and campaign results we should see. With all of that in mind, let’s take a three at three of the most talked about features within GetResponse’s new Marketing Automation solution.

Scoring and Tagging

In previous years, if you wanted to run a successful business or ad campaign, all you needed to do was pull a profit between your costs and revenue numbers. Now it’s all about digging as much into your visitor and customer data as possible. Through the use of Scoring and Tagging, businesses can now track their audience on nearly all aspects, while focusing on turning them into profitable customers and leads. Scoring allows you to build individual subscriber profiles, while also offering points to each user based off their behavior. Tagging then takes your existing subscriber data and allows for sorting through the use of tags, segment groups, follow-up actions and more.

Web Traffic Tracking

Sticking with the importance of data mining and knowing how your audience acts when they are at your site, GetResponse’s “Web Traffic Tracking” is ideal for improving conversions and your bottom line. Simply add a line of Javascript to your site and start tracking like never before. Take a look at the screenshot below to see how you can start viewing your audience based off URLs visit, subscriber interests, scoring points and building mailing lists for individual pages. If your site has customers purchasing through you, the tracking features are even more indepth — with post-purchase thank you pages, follow up thank you messages and more tagging and point rewarding options.

Cart Abandonment

One of the absolute best ways to increase revenue and profits for a business is to lower their cart abandonment numbers. In fact, when it comes to shopping cart abandonment, nearly two-thirds of all online shopper fail to complete their online purchase. Through the use of GetResponse’s Cart Abandonment tools there is no reason why any brand shouldn’t be able to drastically cut those numbers down. Shopping cart recovery features include the ability to set time frames on possible abandonments, assigning tags to inactive shopping and getting them active again, removing scoring points from customers who haven’t purchased in a while and also the ability to tag inactive shoppers and moving them along to a more aggressive retention campaign.

Your Business Needs Marketing Automation to Compete

No matter what industry your brand or business is currently in, you need to have aggressive marketing tools in order to compete. Having the ability to automate your marketing and track your audience and performance at the level of what GetResponse now offers is even better!

Click here to learn more about GetResponse and how you can start automating your marketing efforts today.